Nothing tastes better than a fresh and properly ripened California avocado! Unlike grocery store avocados, Avocado of the Month Club fruits are acquired directly from the growers and are packaged and shipped to you within a day of being picked. Many grocery store avocados actually come from as far away as Chile. These fruits are picked weeks early, shipped to a sea port, loaded onto a cargo ship, sent to a distributor in the US and then trucked throughout the country to reach a grocery store. The extended travel time and harsh treatment has a negative impact on taste. Even most domestically grown avocados are picked and sent to a packing house for distribution around the country. The advantage of Avocado of the Month Club fruits is that you get a fruit that is allowed to ripen at their normal rate. This results in an avocado that is evenly ripe throughout, without black spots or stringy veins. You get to taste the true flavor of each fruit!